Gao Dinggui, global president of Sandvik company, is optimistic about the Chinese market. Gao Dinggui, global president of Sandvik company, is optimistic about the Chinese market. Introduction to information on construction machinery in renewable materials country: as a member of the global core management of Sandvik Group, Gao Dinggui is the first Chinese to serve as the global president of the business field of the group, and he arrived not long ago. In the list of the top 50 global construction machinery manufacturers released at the aforementioned conference, the test pieces of Shan (5) take out tevik ranked ninth with a sales volume of US $7.287 billion. As
as a member of the global core management of Sandvik Group, Gao Dinggui is the first Chinese to serve as the global president of the business field of the group, and he has just arrived
in the list of "top 50 global construction machinery manufacturers" released at the aforementioned conference, Sandvik ranked ninth with sales of US $7.287 billion. As an equipment and service provider that only focuses on the construction machinery segment market, this achievement is enough to confirm Sandvik's achievements and performance in 2012
Gao Dinggui said frankly, "I am a recruit in the construction machinery industry." It is reported that Gao Dinggui previously held senior management positions in the automotive industry for more than 20 years, working successively in Luoyang Tractor Research Institute, Bosch, Honeywell and Mann group
it is also a walking machine. Obviously, engineering machinery is similar to cars with high price and mature twist to a certain extent. He also quickly grasped the pulse of the industry: "three major directions must be grasped: first, to strengthen market segments, second, to lay out key areas, and third, to globalize the management structure."
a deep understanding of the Chinese market is naturally one of the advantages of gaodinggui. For the huge Chinese market, he believes that localization is urgent: "for the market and sales, globalization is actually a process of localization. The back end must be globally optimized, and the front end must be close to the local."
Sandvik construction machinery has made rapid progress in the localization of the Chinese market in recent years. In 2009, the world's largest assembly center of the group was completed in Jiading, Shanghai; In 2011, the Group acquired 80% shares of Shanghai Road and bridge construction and obtained the "Shanbao" brand
for the joint venture brand "Shanbao", Gao Dinggui said that Shanbao itself is an independent brand, and it is also a very important opportunity for Sandvik in the mid-range market. Shanbao products will not be limited to the Chinese market, and Sandvik will promote them in appropriate target markets
the consideration of market segments also reflects the open mind of high price: "Sandvik is relatively strong in breaking and screening the market, which does not mean that we will stick to it. As the whole macro economy responds to the company's order of" cost reduction and efficiency increase ", there will be many opportunities for economic development. Both Chinese and foreign markets are the same, so we must grasp the opportunities of other market segments."
in the field of traditional advantages, Gao Dinggui also noticed the opportunity of mobile crushing and screening. He said: "mobile crushing and screening is more flexible and more suitable for the contractor and leasing market. In the past two years, the price in China has developed very fast within a reasonable range. Sandvik has world-class products in this field. We have done a lot of work. The next step is to follow up in a comprehensive manner in product research and development, sales channels and services that are more suitable for the Chinese market."