Gartner predicts that global enterprise SA in 2010

2022-08-24
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Gartner predicts that the global enterprise SaaS revenue will increase by 15.7% in 2010

in the morning of December 15, Beijing time, the U.S. market research company Gartner released a report on Tuesday that the software as a service (hereinafter referred to as "SaaS") revenue in the global enterprise application software market will reach $9.2 billion this year, an increase of 15.7% from $7.9 billion in 2009. The revenue in 2011 is expected to increase by 16.2% on this basis, reaching US $10.7 billion

gartner defines SaaS as software that is owned, delivered, and remotely managed by one or more providers. These providers deliver an application through a set of the same code and data definitions, and adopt a one to many model. They can charge contract users according to usage, or charge registration fees according to different users

"the initial concerns about security, response time and service availability have been eliminated in many organizations, because SaaS business and computing model have matured, and the penetration rate has also been expanded." Sharon Mertz, Gartner research director, said, "the usage and vendor on-demand service ecosystem is still developing, providing additional business and technical services, more vertical functions, and a stronger partner and buyer community."

the composition of the global SaaS field is evolving because manufacturers continue to expand regional tentacles, increase penetration through existing accounts and unexploited opportunities, make your work operations more secure, and increase solutions through independent development and mergers and acquisitions. In the past 12 to 18 months, Gartner's focus of observation has shifted to how SaaS is sold by manufacturers and buyers to extend its life, according to reporters; The machine should be well grounded, used and understood

"SaaS has more and more tentacles in large-scale enterprise transactions. With the gradual integration of SaaS into enterprise business processes, the demand for downstream integration is also increasing. Therefore, senior executives and it departments are increasingly involved in procurement decisions." Motz said

saas field also has the following changes:

more and more enterprises begin to use the diversified SaaS applications provided by multiple manufacturers, but because the purchase and deployment process does not involve the IT department, there are some management problems and challenges

the deployment scale of SaaS is gradually increasing, and there are more and more large enterprise transactions involving thousands or even tens of thousands of users

social media and social software are gradually integrated with SaaS solutions because of the different factors of Facebook and twitter on the experimental machine. We can improve customer service, sales and marketing projects through professional social platforms such as ER. In contrast, recent research shows that social software has the lowest penetration among SaaS solution buyers

content, communication and collaboration (hereinafter referred to as "CCC") continues to lead the enterprise SaaS market. In 2010, CCC revenue is expected to reach $2.9 billion, followed by customer relationship management (hereinafter referred to as "CRM"), with revenue of $2.6 billion

for CCC technology, the usage of SaaS in different markets varies significantly. The usage in ECM and search is very low, while in network conference, it is the main form of software access. SaaS usage within the CRM market is also very different

from 2009 to 2010, the industry focus has shifted from SAAS and on-demand service mode to cloud computing. The latter has a broader scope. SaaS is only one of them, which only represents the application layer. Gartner predicts that 75% of current SaaS revenue can be regarded as cloud computing services, and will exceed 90% by 2014. Sina Technology ()

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