Three trends of the hottest 2010 coatings light up

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The three trends of coatings in 2010 light up the development path of the coating industry

after the financial crisis, coating enterprises and even the entire building materials industry are undergoing industrial adjustment. For the situation of the coating industry this year under the economic crisis, I proposed at the beginning of the year that the development speed would be appropriate. You must be able to significantly reduce the cost, slow down, gradually improve the development quality, and continue to be strict in the development environment, It is expected that the geographical distribution will become more reasonable, the industrial connection will be closer, the service level will be improved, the social cognition will be gradually improved, and the participating enterprises will continue to grow

from the actual operation of more than a year, the actual impact of the economic crisis on the coating industry has emerged. Some new changes have taken place in the coating industry, which can be summarized as follows:

1. The total growth has slowed down or even decreased

first, China's coating industry has experienced a high growth rate of more than 20% at the scale of one million tons for many consecutive years. In the case of growth slowdown and decline in 2008, the Department provides different solutions in a relatively stable period after high production and high growth rate; Second, the economic crisis caused a relative reduction in actual demand; Third, for a long time, the output and growth locomotive of the coating industry in Guangdong Province have stagnated or even declined

2. Obvious structural changes

the impact on the coating industry was originally expected to be architectural coatings, wood coatings, automotive coatings, container coatings and marine coatings. The actual situation is that wood coatings, container and ship coatings have been greatly affected, and some enterprises have even fallen to a quarter, but it is better than expected. This is closely related to the dependence of these coating customers on the international market; The statistical results of architectural coatings are still increasing, which is relatively strong compared with the decline of solvent based coatings; Automobile coatings can still achieve stability and growth, which corresponds to the steady growth of automobile production; The decline of other industrial coatings is more obvious

3. Improve the profit margin of the enterprise

the reduction of coating prices is limited and has been completed mostly after the outbreak of the crisis in 2008. In fact, this is an in situ regression under the changing price situation in 2008. In 2009, the price changes little, and the understanding of coating enterprises on the relationship between price and market is becoming more and more mature. The price of raw materials for coatings was low in 2009. This kind of original cost and price difference is directly reflected in the profit statement of coating enterprises. In addition to the impact of the economic crisis on the management of Sinoway, the contribution of cost savings is also reasonable. This is rare in the coating industry for many years. I think it has a great impact on the thinking and mode of enterprise operation. In addition, industrial adjustment is the inevitable direction of industrial development and Reform in the future

The common method is the "top-down" method

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