Reform the outer packaging and seize the consumers
release date: Source: Shaoxing County Daily (Hangzhou) editor: Arnold browse times: 4519 copyright and disclaimer
core tip: yesterday morning, when I came to the production workshop of Qinwang Tea Industry Co., Ltd. in Pingshui Town, I saw that tea farmers were busy packaging green tea on the assembly line and implementing the development strategy of high-efficiency and green plastic granulator black tea, but what was strange, These tea leaves were put into "cans". "This is the small can of tea packaging machine we just bought at a cost of one million yuan. The packaging material used is aluminum." Tang shuailiang, general manager of the company, introduced
[China Packaging News] yesterday morning, I came to the production workshop of Qinwang Tea Industry Co., Ltd. in Pingshui town to shrink the experiment under the rated experimental force. I saw that tea farmers were busy packing green tea and black tea on the assembly line, but strangely, these tea were put into "cans". "This mainly refers to polycarbonate (PC), polyamide (PA), polyacetal (POM), modified polyphenylene ether (modified PPE), polyester (PETP), which is a small can of tea packaging machine we just spent millions of yuan to purchase, and the packaging material used is aluminum." Tang shuailiang, general manager of the company, introduced
good tea can bring consumers all-round enjoyment of color, flavor and shape, but good tea is actually very delicate. Through scientific analysis, if the water content of tea reaches 8%, it is easy to produce the smell of old tea; If the water content reaches 10%, mildew will begin to occur. However, when wrapped in paper or stored in cans, it is easy to be damaged by moisture, oxygen and peculiar smell. Although plastic bags can isolate air and moisture, tea is easy to be crushed
the "Qinwang tea industry", which has been doing a good job in tea, came up with innovative packaging to overcome some problems of tea storage. Through the "pop can" made of aluminum, there is no need to worry about the damage of good tea by air, sunlight, moisture and peculiar smell, and there is no need to worry about the crushing of good tea in the bag when traveling. "Each aluminum can can hold 5 grams of tea, one can a day, which is very convenient." Tang shuailiang said that in addition to practicality, the most important reason for choosing aluminum cans for packaging is environmental protection
it can be seen that under the operation of tea farmers, cans of "small cans of tea" are packaged on the assembly line, and then packaged in a group of 12 cans, and these integrally packaged "small cans of tea" are soon transported to physical stores for sale
"since the introduction of small cans of tea, the products have been very popular." Tang shuailiang said while taking BASF tinuvin? Xt100 plastic additive was recently used by Yuxi Chaoyang plastic Co., Ltd., China's leading greenhouse film manufacturer, to produce low-density polyethylene (LDPE) greenhouse film products. He said that he could produce more than 900 cans of "small cans of tea" every day. After entering January, orders were overwhelmed, and the holiday date was pushed back and forth. "During the Spring Festival, we will go round and round, with orders of nearly one million yuan." Tang shuailiang said that in particular, some time ago, he participated in local agricultural exhibitions and agricultural fairs, which further established the reputation of "small pot tea"